I installed the Yoast WordPress SEO Plugin on my development server to review it (would never use these so called WordPress SEO plugins on a live site).
First thing I noticed was the description of the Yoast WordPress SEO plugin under the plugins page was: “The first true all-in-one SEO solution for WordPress.” That’s a bit of a sweeping statement, guess I’ll not need any more WordPress plugins that I use for SEO reasons after I’ve reviewed the Yoast SEO Plugin.
I’ll apologise in advance for the length of this review, Yoast WordPress SEO Plugin has a lot of features/options and it’s difficult to review them without explaining the SEO concepts behind the features.
Yoast WordPress SEO Plugin Features
Going to try to go through all the SEO plugins features and give my verdict of their useful/uselessness. First off I tried the plugin with my WordPress 3 Talian Theme which is by far the best SEO WordPress theme available today (guaranteed: if you can find a better SEO WordPress theme I’ll give you $500) and it broke the title of some pages, basically stripped what was in the title element and left a blank title. Tested with the default TwentyTen theme and had the same problem, turns out some settings of the plugin are left blank by default, so to get this plugin working on a live site I strongly suggest you know what you are doing first (test on a development site for example) as many of your titles are going to be blank upon activation of the Yoast WordPress SEO Plugin!
When the WordPress SEO Plugin is activated you get a new left menu settings added to your WordPress dashboard, below I’ll review each section.
Yoast WordPress SEO Plugin Dashboard
Settings Advice
I get a red warning: Paging comments is enabled, this is not needed in 999 out of 1000 cases, so the suggestion is to disable it, to do that, simply uncheck the box before “Break comments into pages…”
Hmm, that’s not true of many of my WordPress sites, and this really should have a bit more information describing the advantages and disadvantages of paging comments (since Yoast’s author, Joost de Valk believes is important SEO wise, which it’s not).
If your site doesn’t generate many comments per page it’s true you don’t need to paginate comments. That being said if a page doesn’t have enough comments to generate paginating comments there’s no harm having it turned on (it doesn’t do anything until you have a page with lots of comments).
I have a jokes site with almost 18,000 comments with a few posts having several thousand comments each, imagine all those comment threads on one page, those posts would never fully load!!! My Talian 05 theme sales/support page has 300 comments which I have spread over 5 paginated pages rather than having 300 comments on the one page.
Basically this SEO plugin feature is a waste of time, if your site generates a lot of comment threads you paginate them, if you paginate a site with few comments it makes no difference. I set all my sites to paginate at 25 or 50 comment threads per page by default, if it becomes popular it’s ready for thousands of comments. On a few sites that generate long comment threads like my UK General Election 2010 site (some comment threads have 10+ comments each) it’s set to 10 comment threads per page as it was causing the pages to load slowly with even 25 comment threads per page (even with 10 comment threads it can result in 100+ comments per page).
I get a red warning: Go fix it. You’re not pinging Google Blogsearch when you publish new blog posts, you should add http://blogsearch.google.com/ping/RPC2 to the textarea under the “Update Services” header.
Not absolutely needed, but a nice reminder to ping more than the default ping service (this is SEO fluff, I wouldn’t install a plugin just for this reminder).
Webmaster Tools
There are three boxes for pasting verification codes for the following services.
Google Webmaster Tools:
Yahoo! Site Explorer:
Bing Webmaster Tools:
Again not what I’d consider a killer SEO feature. I suppose useful to those who don’t know how to upload a file Google Webmaster Tools gave them etc… to verify a website. This assumes you use Google Webmaster Tools, Yahoo! Site Explorer and Bing Webmaster Tools. Personally I haven’t set these up for all my domains (don’t have the time for that level of analysis for 70+ WordPress installations). I didn’t test this SEO feature since was working on a development server on my work PC.
XML Sitemap
Multiple settings related to XML sitemaps.
Although you don’t need an XML sitemap to get a site indexed, many webmasters use them. I never use them on important sites because, if the page isn’t found naturally by Google’s spiders etc… it’s highly unlikely to rank well for anything anyway. On less important domains where you don’t have the time to manually check what’s indexed, use a sitemap it won’t do any harm.
I’m sure many SEO consultants and experts will disagree with me on this point, but I see it similar to the old search engine submission services, yes you can submit your pages to Google etc… one by one, but the search engines don’t rank pages because you submitted them (it’s got no real long term SEO value). Ranking is primarily based on backlinks, if Google etc… can’t find your pages with their spiders (no link juice) they aren’t going to rank well even if the on page SEO is awesome.
I find it more useful to have pages that there’s a problem with spiders finding them naturally NOT to be indexed through an XML sitemap as then I know there’s a problem regarding backlinks or something else is wrong with the page. If I find an important page isn’t indexed I can add more links and check there isn’t another reason for it not being indexed (it’s more work mind you doing it this way which is why I only do this on important sites).
None of the SEO features so far would result in me either using the Yoast WordPress SEO Plugin on a live site or recommending it to others.
Yoast WordPress SEO Plugin Titles
Here you have a list of options where you can set what should be shown as the title element and the meta description tag for various types of pages on a WordPress blog. I believe all page types are covered, Home, Categories, Tags, Search, Date and Author Archives, Posts, Pages and even the 404 error page.
There are no built in defaults which means those who don’t understand SEO left to build their title elements and meta description tags from scratch from a list of settings that require copying and pasting to use. Not a good start, there really should be an ideal SEO build for each page type that can be reset upon making a mess of these settings (will add this SEO plugin is in beta stage, so something to add in future releases Mr Yoast
).
In my themes I use the following settings built into the header.php template file of the themes which I think could be partially mimicked with the Yoast WordPress SEO Plugin.
Homepage
Title template: Sitename
Meta description template: Sitename, Sites Tagline
Post
Title template: Post title
Meta description template: Post Excerpt, Sites Tagline. Note: The excerpt can be auto generated or manually created by adding an excerpt to your posts. I use the RSS version of the excerpt since this strips HTML and prevents a few issues with plugins, so my themes meta descriptions are better than what this plugin creates.
Page
Title template: Page title
Meta description template: As above, but for pages rather than posts.
Attachment
Title template: Sitename
Meta description template: Sitename, Sites Tagline
Category
Title template: Category Title
Meta description template: Category Title, Sites Tagline
Post_tag
Title template: Tags Title
Meta description template: Tags Title, Sites Tagline
Author Archives
Title template: Sitename
Meta description template: Sitename, Sites Tagline
Date Archives
Title template: Sitename
Meta description template: Sitename, Sites Tagline
Search pages
Title template: Search Query Title
Meta description template: Search Query Title, Sites Tagline
404 pages
Title template: Sitename
Meta description template: Sitename, Sites Tagline
For search pages and the 404 error page the SEO plugin lacks a meta description, I include one in my themes. I also include an auto generated meta keywords tag (a copy of the title element). Meta keywords adds no SEO value for Google, but customers want them: next update I plan to add the option to remove the meta keywords tag in Talian 05.
If you are not using a theme like Talian 05 that’s got optimized title elements included in the theme, this sort of SEO feature is useful. Though not having a default setting (similar to my settings for Talian 05 above) makes using the SEO plugin to generate optimized titles a chore, I’d hate to be a newbie to SEO and have to create titles with this plugin**
** Out the box Yoast WordPress SEO Plugin title options did not work with my Talian 05 theme or with the default TwentyTen theme since all options are blank and so some title elements are blank by default. This really needs fixing, I would suggest for starters a check box at the top of this options page that needs checking to turn it on allowing webmasters to add the settings before it changes their titles Would also be useful to have this check box for those who have their themes deal with search engine optimized titles etc…
If you are using an SEO theme like Talian 05 that has built in meta tags be aware using this SEO plugin will result in a second meta description tag (you’ll have two). To use this plugin to generate descriptions you’ll need to edit the themes header.php file and remove the default meta description tag.
Yoast WordPress SEO Plugin Indexation
This is the scarey part of this SEO plugin, in the wrong hands this can seriously damage a sites SEO rankings! I have Talian 05 customers who still insist on using the All In One SEO plugin. This is a very popular WordPress SEO plugin which has similar nofollow features (I’ve fully reviewed the All In One SEO plugin recently and it’s no longer using nofollow links) and no matter how many times I tell them they still fill their sites with SEO damaging nofollow links because of these dumbass SEO plugins!
Indexation Rules
Here you will find a lot of tick boxes for setting page types that you don’t want indexing by search engines. Below are the page types that can be blocked:
Search result pages
login and register pages
All admin pages
Subpages of the homepage
Author archives
Date-based archives
Category archives
Tag archives
These are the pages I’d have no problem blocking via a noindex meta robot tag, though it does mean wasting link benefit/PR since the links will still exist, so there’s the argument why bother?
login and register pages
All admin pages
Author archives (depends on the site, one auther blogs you don’t want an author archive)
Date-based archives
You do not generally want to block indexing of:
Search result pages
Subpages of the homepage
Category archives
Tag archives
Many of these pages can gain SERPs in their own right and they aid the indexing of posts/pages within the site (they act like a sitemap that passes link benefit to pages). Not sure why the plugin author would want to block search results, I find other sites (usually not very good search engines) will manage to link to search results (some silly ones) and Google can spider these not very good search engines results pages and index your search pages. There’s no SEO harm in this and there’s the potential to gain SERPs that you lack specifically targeted pages/posts/categories/tags for (worst case scenario is you get some free link benefit).
I recommend to others not to have monthly archives on a WordPress blog, the archive pages add little value to a sites SEO and wastes link benefit on pointless pages. If you do use them it makes more sense to consider them a sitemap because the only (easy) way to block them is to use a combination of a meta robots noindex tag and nofollow links from your sidebar etc… The problem with this is the link benefit (the PR) that would have gone to the monthly archive pages and then flow through to the posts of your site etc… is deleted when you use a nofollow link (Google deletes link benefit on nofollow links!).
It makes no sense at all to nofollow a link that’s to a page you own, unless you have a really good reason for doing so.
In my themes as a partial solution to wasting link benefit on dated archives I’ve set the monthly archive widget to only show on the home page (and it’s home page archives). It’s not a perfect solution, but better than having every page of a site link to 12 links to dated archives that won’t rank for anything.
There is a problem with WordPress login and register pages wasting link benefit, in my Talian 05 theme I’ve solved this issue by changing these links into forms with buttons that are styled to match the theme text link colours (they look and act like text links but neither pass nor waste link benefit). I’ll add it was a pain to code this into the theme, Talian wastes no link juice on the login links (I use the same concept on author links to remove the nofollow attributes).
If I was designing a WordPress theme without using form buttons for login links I’d set the widget with the links to only show on the home page (like the dated archives). Again not a perfect solution, but better than linking every page of a site to this pointless (from an SEO perspective) pages.
Internal Nofollow Settings
Here you have three tick boxes to decide which links are nofollow.
Nofollow login and registration links
Nofollow comments links
Replace the Meta Widget with a nofollowed one
As mentioned above, nofollow links delete link benefit, NO SEO plugin or SEO consultant/expert should add more nofollow links to WordPress (there’s already too many nofollow links in core WordPress). This is not good practice SEO and it worries me that all the major WordPress SEO plugins offer this nofollow feature!
If you are linking to RSS feeds it’s better not to waste the link benefit via a nofollow link, use a normal link and at least the link benefit works for your site.
Hmm, the comment links, link directly to posts comment section. This means if you activate this setting and have 100 posts, you’ve just added at least 100 nofollow links that are deleting your hard earned link benefit (why?).
Login and registration links are a problem, if you aren’t using my Talian 05 theme it’s better to send the link benefit to the login page as it at least links back to your sites home page. If you are the only person who logs into your site, why not remove the login links and just make a bookmark to the admin page so you can login that way. If you must have login links on your blog there’s also the option of surrounding them in some code that means they are only shown on the home page (to login you have to start at the home page). As I mentioned earlier I use this for the monthly archive sidebar widget in the Talian 05 theme (all my WordPress themes) to reduce the wasted link benefit of those who have monthly archives (not ideal, but better than every page linking to them).
Archive Settings
Disable the author archives
Disable the date-based archives
This is an interesting solution to the problem of themes that link to author pages when you have a site with only one author. If you tick the first box it 301 redirects those pages to the home page. Not an ideal solution, but better than nothing and will conserve link benefit that’s wasted on author links. A better solution is remove the links completely from the theme, but that’s going to require template editing on most themes (Talian 05 assumes you are a single author blog, those links are deleted: In hindsight I should add it as an option to have the links for multi author blogs, woops).
301 redirecting the date archives, I suppose useful if you are looking to clean up a site a bit. Remove the monthly archive sidebar widget and 301 redirect already indexed dated archive pages. I’ll add even when you don’t have the monthly archive widget added to the sidebar, you’ll still find the odd monthly archive pages gets indexed (not a major problem though as they aren’t getting link benefit from your site if you aren’t linking to them).
Robots Meta Settings
Add noodp meta robots tag sitewide
Prevents search engines from using the DMOZ description for pages from this site in the search results.
Add noydir meta robots tag sitewide
Prevents search engines from using the Yahoo! directory description for pages from this site in the search results.
Add nosnippet meta robots tag sitewide
Prevents search engines from displaying snippets for your pages.
Add noarchive meta robots tag sitewide
Prevents search engines from caching pages from this site.
The first two are useful meta tags if you are having problems with your site using meta descriptions from DMOZ or Yahoo directory. Not major SEO features, but some do have this problem can also be solved by editing your header.php file and adding the meta tags manually).
The other two settings are about managing what search engines show from your site (not about SEO rankings). If you have a site that’s constantly updating you might not want an old cache showing in Google. Very few people use these meta tags, they are available for solving problems with specific types of sites (generally not issues with blogs).
Clean Up Head Section
Hide RSD Links
Hide WLW Manifest Links
Hide WordPress Generator
Hide Index Relation Links
Hide Previous & Next Post Links
Hide Shortlink for posts
Hide RSS Links
Have to admit some of theses are useful settings that I should consider adding to my Talian 05 theme, although again these are not killer SEO features, removing a few lines of code from the head section of a WordPress page won’t increase rankings (will reduce the size of the page).
Currently I have Talian set to hide the WordPress Generator information because it opens a WordPress site up to potential abuse if you aren’t a regular updater. Basically when a WordPress exploit is found in a particular version of WordPress hackers use the WordPress Generator version number to find blogs that can be exploited! By removing this from the head makes it harder for hackers to find your out of date site (BIG HINT: keep WordPress up to date, NO software is 100% secure). Also from a purely reducing a pages size (faster loading times) there’s an argument for cleaning the head section a bit. Note: these would be considered advanced WordPress settings, generally you wouldn’t want to hide your RSS links on a blog for example, so understand what you are removing before you remove them.
Yoast WordPress SEO Plugin Permalinks
Permalink Settings
Here you’ll find three tick box settings:
Enforce a trailing slash on all category and tag URL’s
Redirect attachment URL’s to parent post URL.
Redirect ugly URL’s to clean permalinks.
None of them are absolute requirements.
Adding a / to the end of Category URLs, helpful if you want them ending in a /
I don’t see the point in redirecting attachment URLs?
Redirecting ugly URLs, this could be considered an SEO feature, Google is very good at redirecting duplicate pages to the right page and in combination with the canonical information WordPress supplies you shouldn’t need to redirect these ugly links. To give a similar example, if you use comment paging, on posts with a lot of comments you’ll get semi-duplicate content. My Talian themes sales/support page currently has 5 paged comments pages, the third page is
http://www.google-adsense-templates.co.uk/wordpress-theme-talian-with-adsense-and-seo-optimisation.html/comment-page-3#comments
I’ve found in the past this can cause problems for the main URL with search engines (Google) ranking one of the comment pages higher than the main page, but because the paged comments have less link juice it results in a lower rank in Google (weird I know)! In this case the main URL is http://www.google-adsense-templates.co.uk/wordpress-theme-talian-with-adsense-and-seo-optimisation.html and to avoid SERPs problems it make sense to set the main page as the canonical URL on all the paged comments like so in the head (view source of page 3 of the comments):
<link rel="canonical" href="http://www.google-adsense-templates.co.uk/wordpress-theme-talian-with-adsense-and-seo-optimisation.html" />
What these means is Google etc… will redirect any link benefit to the main page, but will still spider the comments pages.
I run a customised version of a plugin called SEO Super Comments (my version only works with Talian 05). This generates posts from large comments. If you check this Google search it lists all the comments indexed from the Talian 05 sales/support page (hundreds of them)
http://www.google.com/search?q=site:http://www.google-adsense-templates.co.uk/wordpress-theme-talian-with-adsense-and-seo-optimisation.html&num=100&hl=en&lr=&safe=off&ei=TCTfTJ-CGsqzhAeq_P2qDQ&start=0&sa=N
But it doesn’t list the paged comments, so pages 2,3,4 and 5 aren’t indexed, they are spidered though as otherwise the comment pages generated from the SEO Super Comments plugin wouldn’t be indexed.
My point is redirecting ugly URLs doesn’t make a lot of sense when we have canonical URLs set, they’ll be redirected by default anyway.
Yoast WordPress SEO Plugin Internal Links
Breadcrumbs Settings
Here you have a set of options related to adding a breadcrumb trail to your posts. From an SEO perspective there is an argument for adding a breadcrumb trail as it adds more relevant links to your pages. Basically what this does is add a line of links with this sort of format (not actually this format, but if you know what you are doing you can build it this way):
You are here Home Link >> Category Link >> Title of the Post
This doesn’t really add any functionality to the page, but as long as your categories names are optimized (using relevant keywords) this adds some relevant anchor text and the title of the post is repeated without it looking spammy. Using the title of a post multiple times is a way to add relevant keywords to a post as long as you add keywords to your titles, in my themes I use the title of posts multiple times within the templates giving SEO benefit with no extra user input.
Only problem with this setup is the anchor text of the Home link. Generally speaking you’ll use Home as anchor text for a home link on a breadcrumb and Home as anchor text is a no, no (unless you are after Home SERPs)! Note: this breadcrumb Home link anchor text can be set to anything, so you can set a relevant keyword, but it’s going to look a bit weird as a breadcrumb trail if you don’t use Home. I might use this concept in Talian 05, but remove the link aspect of the Home link, so just have text Home or some other solution that doesn’t add anchor text Home (will think about it). It’s a nice idea though.
The plugin author hasn’t added default settings for this feature, so you have to work it out for yourself!
Yoast WordPress SEO Plugin RSS
RSS Feeds
noindex the comment RSS feeds
This will prevent the search engines from indexing your comment feeds.
noindex all RSS feeds
This will prevent the search engines from indexing all your feeds. Highly discouraged.
Ping the Search Engines with feed on new post
This will ping search engines that your RSS feed has been updated.
I once had a site where the RSS feed ranked higher for a popular SERP than the page that was originally doing really well in Google. Since the RSS feed lacked AdSense ads and links you can imagine I wasn’t happy about it. I removed the link to the RSS feed from the sidebar and it fixed the problem. It’s only ever happened once, but if you have this problem the first two settings could help.
The third setting is useful, pinging when your RSS feed is updated makes sense.
Content of your RSS Feeds
I like this concept a lot. As it happens a few days ago I started testing another WordPress plugin called @Feed which adds a copyright notice and a unique digital fingerprint to every feed item. I’ll be using it on my sites soon with the format:
Copyright notice, unique digital fingerprint (for tracking sites stealing content) link back to original post, link back to home page of site and links back to related posts (could be set to a high number, I’ll use 3). This means if any one scrapes my RSS feeds they add a set of links (5 links per scraped page) back to my sites
In comparison Yoast RSS Feed content addition feature isn’t as good as @Feeds in that it lacks the ability to add related posts (there’s also other features with @Feed, but @Feed is a dedicated plugin), but I won’t knock the concept of adding this to an SEO plugin (this is a good SEO feature) and also Yoast’s plugin uses the title of the post and title of the blog as anchor text for the links back to your site, the @Feed plugin doesn’t allow for this (you have to set either static anchor text or the URL as anchor text: I’ll probably make an edited version of @Feed for my use that does use the right anchor text when I get the time).
Yoast WordPress SEO Plugin Edit Files
Robots.txt file
If you have a Robots.txt file you’ll find a box with the contents of your Robots.txt file so you can edit it. Obviously you’ll need your Robots.txt files permissions set to writable for this to work.
.htaccess file
Here you’ll find a box with the contents of your .htaccess file so you can edit it. Obviously you’ll need your .htaccess files permissions set to writable for this to work.
Not a feature I’d use as like an offline backup of my .htaccess file (and wp-config.php file) in case everything goes wrong (in fact I never work online on any files).
I’m sure some will find this feature useful.
Yoast WordPress SEO Plugin Import
Import
Import from HeadSpace2?
Import from All-in-One SEO?
Import from OLD All-in-One SEO?
Delete the old data after import? (recommended)
Delete meta keywords data? (recommended)
Import settings from other plugins
Import from Robots Meta (by Yoast)?
Import from RSS Footer (by Yoast)?
Import from Yoast Breadcrumbs?
I don’t use any of these WordPress plugins, so couldn’t tell you how well the import process works.
Yoast WordPress SEO Plugin Other Features
Above are the majority of the settings available with this SEO plugin, you’ll also find settings added to the edit posts page (when you create or edit a post/page).
Yoast WordPress SEO
SEO Title:
Meta Description:
Focus Keyword:
Meta Robots Index: Index/Noindex
Meta Robots Follow: Follow/Nofollow
Meta Robots Advanced: NOODP etc…
Breadcrumbs title:
Sitemap Priority:
Canonical URL:
301 Redirect:
Most of the above options have been dealt with in the main settings, here you can individually set these settings post by post. Further details:
SEO Title: Here you can set a title element for that post. I name my posts with SEO in mind, if you write your post names with SEO in mind you shouldn’t need this.
Focus Keyword: This looks for the keyword in your post and lists how you used it. I suppose those new to SEO could find this feature useful I work on the principal of adding a keyword as many times as possible as long as it doest read spammy (there is no maximum keyword density, use what reads fine).
Meta Robots Index: Index/Noindex that post
Meta Robots Follow: Follow/Nofollow that post (don’t use nofollow, see earlier).
Meta Robots Advanced: Block NOODP etc… use on meta description for this post.
Breadcrumbs title: If you set breadcrumbs and your post titles are a bit on the long side your breadcrumb will be long, you could shorten it here.
Sitemap Priority: Set an XML priority for this post.
Canonical URL: Not sure why you’d need to ever set a specific canonical URL page by page?
301 Redirect: This could be useful if you ever create a new post on the same/similar subject and no longer want the old post found etc… but don’t want to loose rankings of the old post. I use this concept myself, I’ll manually add a 301 redirect to my .htaccess file and then draft the old post so it’s removed from menus etc… Doing this results in a seamless move to the new page without wasting link benefit etc… When sure I don’t want the old post I delete it (making my database a little cleaner) leaving the 301 redirect in place of course.
There are similar options for other page types like Categories.
Yoast WordPress SEO Plugin Review Conclusion
If you managed to read the entire SEO plugin review you’ll see a mixed bag of results. For me a well coded SEO theme like Talian 05 blows a plugin like Yoast WordPress SEO Plugin out the water, so I’d never reccomend it. No SEO plugin manages header use (H1, H2, H3 etc…) within your template files (most templates have a H1 on every page with a link to the sites home page in it, not ideal), no SEO plugin adds significant keywords to posts/pages like I’ve achieved with the Talian theme (the title of posts are used many times at template level). To have a search engine optimized WordPress site you have to use a search engine optimized theme like Talian 05, it CAN NOT be achieved through a plugin alone.
Don’t get me wrong plugins are useful, see the list of WordPress SEO Plugins I use and reccomend (updated November 2010). They can add related post links to posts and pages, add links with keyword rich anchor text automatically and a host of other things (like the @Feed plugin I’ve started testing), but alone a plugin will not result in a search engine optimized WordPress blog.
I do not reccomend using the Yoast WordPress SEO Plugin Or any of the other WordPress SEO Plugins including the All in One SEO Plugin which I’ve also reviewed.
David Law







66 responses to Yoast WordPress SEO Plugin Review
Making Money Online with Blogs Requires Conversions
That is right, I do not have the SEO Super Comments plugin as one of my base recommended plugins. I do have a list of enhancement plugins for my members and this plugin is one of them. I try to stay away from any plugin like this now which basically says to Google that I am trying to game the system. I am not saying it doesn’t work at all. I have it running on around 20 blogs, but I don’t consider it to be essential.
I do things a lot different now that Google has changed the playing field. I do agree that Titles are one of the single most important items in onpage SEO. I rewrite a ton of Titles on my Auto Blogs by hand in a lot of cases. I also go over this in my new SEO course for Blogs I am releasing shortly.
The reason I called your Themes auto blog themes is based on exactly what you said. Thousands of Auto Bloggers thought they would be great for Auto Blogging too, right?
Your Themes reminds me of the old X-Site Pro sites. The just look plain and generic to me because they are built for SEO, they just aren’t appealing to me personally. I used themes that looked just like this for over 2 years building Adsense sites.
Now, I tell my members to use themes that are appealing to users and look like “most” top end blogs do. Aesthetics mean a lot when it comes to your blog’s bounce rate. You can have the best content in the world, but your visitors need to be pleased by what they see as well. Return visits are a big part of this as well. If you are reading this, think of how many sites you have hit the back button on just because of how they looked. I know I have and still do it all the time.
That is why I recommend themes like Catalyst, Headway, and my own ABB Flex Theme. Because they are flexible and you create any kind of appearance for your Blog that you want or you can even recreate blogs you like.
SEO means nothing if you can’t convert.
Mike
Yoast WordPress SEO Plugin Review
Making Money Online with Blogs Requires Search Engine Traffic
I deliberately keep my themes clean for SEO reasons, there’s evidence Google is taking the speed of a site loading into account now. If you have a WordPress theme that loads lots of images and scripts (likes lots of non-essential plugins with a lot of database queries) etc… this can serious slow down loading speed.
In Stallion have added the database queries generated by a blog to the footer so the admin can see a quick indication if their setup is wasting resources by using poorly optimised plugins. It’s important not to use wasteful WordPress plugins that slow a site down, especially if you are using autoblog plugins (they are very resource intensive plugins). Had a customer using an autoblog plugin and had it setup to run cron jobs too often along with two automated tagging plugins. His setup was basically crashing his MySQL server (had really high CPU load averages).
Of course conversion is important to making money on a site, but I’d rather have a search engine optimized site generating 1,000 visitors a day with 1% conversion rate than a poorly search engine optimized site with 100 visitors a day and a 2% conversion because the former makes more money. The real goal of course would be a lot of search engine visitors and a high conversion, but No visitors = No conversions, so for me the traffic comes first.
As I said I’m not into auto-blogging but have built a fair number of thin affiliate sites (probably around 50 over the years, have about 15 right now, mostly for testing) and must have sold close to half a million dollars worth of Amazon products by now (no idea how much from other affiliate sources) and because thin affiliate sites tend to be downgraded long term I don’t like building them. The perfect thin content site that sells an affiliate product is one that relatively quickly persuades the visitor to click through to the affiliate site (if it’s a review type site, selling Clickbank products for example, you need some pre selling first to convert well). I find the Talian/Stallion theme look works well for this, but not too well it’s obvious the sites are thin affiliate (lost count the comments and emails I get asking about ordering like the sites are eccomerce sites). Visitors are even sharing images from thin affiliate stores (I always self host affiliate images) on Facebook which is hard to achieve with normal eccomerce sites. For example have a thin affiliate gardening store which currently receives up to 2,000 visitors a day (it’s spring) and I’m getting emails about ordering!
Most of my sites are not affiliate or autoblogs, some get a fair amount of traffic and generate a lot of user comments.
Examples:
WordPress SEO Themes -- AdSense Templates : 1,000 comments
Stallion WordPress SEO Theme : 250 comments
Conspiracy Theories and Hoaxes : 1,500 comments
Funny Jokes : 27,000 comments
Make Money Online Guide : 600 comments
UK Local and General Election Debate : 7,000 comments
If the Talian/Stallion theme look is so of putting why so many comments?
Of your 140 sites can you show any with more real user interactivity? WPRobot 3 re-posting YouTube comments aren’t real user comments.
BTW the SEO Super Comments plugin has nothing whatsoever to do with gaming a search engine. What exactly is deceiving about having a comment like this one have it’s own page? It’s good SEO and use of content the site owner didn’t have to create themselves if it’s a user comment. If you run a WordPress blog with a lot of comments without this plugin that content is pretty much going to waste search engine traffic wise. Check this SERP in Google “Know 2011 Auto Blogging” it’s part of the comment title you used on a comment above. Not a real traffic SERP, but shows the potential. Using the SEO Super Comments plugin in combination with the title Comment plugin makes writing comments more worthwhile, the comments can gain search engine traffic.
David
Yoast WordPress SEO Plugin Review
You Don't Understand Real Auto Blogging
First off, I added my comments here a long time ago when I was researching the WordPress SEO plugin. I know a few of my Members had originally seen my comments here so I felt compelled to respond since they are now believers in what I do based on my course and other things I produce.
I understand completely about the speed and optimization factors Google is now looking at for rankings. I use GTMetrix to manage my ranking factors all the time with my themes, caching, Javascript, CSS files, images, etc. I take it into consideration and teach my members how to configure their blogs using the most advanced caching setup around along with the use of a CDN and other tools. I use these so I don’t have to worry about using the most clean coded theme around. I like using a theme that brings power and character to my blogs. Like i said, return visits and keeping people active on my sites is important.
Comments are important as well and I don’t need the SEO Super Comments plugin to create interest and interaction on my normal blogs or my auto blogs. If all I did was use WP Robot and fake comments, I wouldn’t be making the money I am making. There is a lot more to it than what people perceive to be auto blogging. I laugh at that because if that is what I was doing, most of my sites would have been slapped with the Panda update. This is not the case whatsoever.
Plus, since you talk about achieving visitors once again, this is not just an arbitrary thing. You can’t just use an SEO Friendly theme, throw up some content with Good Titles and Comments and wallah, you are receiving tons of visitors.
The domain you use, the keywords you optimize for, the competition for those keywords, how you rank based on that competition, and your backlinks and relationships with Authority sites in your niche and those same keywords. All these things factor in and you may do everything right and it can mean nothing.
A theme means nothing here. The research and the execution of a well defined SEO Plan of Action based on a precise set of Keywords (at least initially) will determine everything. Focused and Targeted Keywords and getting people to my content based on my plan and not some random titles used by commentors (which can actually take away from the ranking of a Post or Page if not focused on what you want it to be) are the way to optimize for success.
There is so much more, but I understand your focus. If it works for you, that is all that matters.
Mike
Yoast WordPress SEO Plugin Review
AutoBlog Blueprint Course Review of Contents
What is autoblogging on autopiolt?
Ahh, I’ve been discussing SEO with you with a general belief you were advising standard auto blog techniques. When someone creates an autoblog product and mentions auto blog and autopilot I tend to think they are doing the following.
Register a domain.
Install WordPress
Install an auto blog plugin (WPRobot 3 would be my choice)
Install a handful of plugins to support the site automatically, auto tweeting, auto RSS syndication, auto backlinks sort of stuff.
Generally leave the site alone and work on backlinks and the next autoblog.
That’s standard autoblogging, I take it that;s not what you advise in your Auto Blog Blueprint Course?
I can setup a blog like that in under 2 hours (could get it down to under an hour with a bit more thought and most of that time would be link building) which means I could easily build a few a day (and these would be fully SEO’d autoblogs) IF that’s all I wanted to do. Could build a ‘unique’ (unique settings) autoblog in 30 minutes if I skip the manual link building and relied on RSS syndication backlinks (all auto backlinks).
This autoblogging technique does work IF you build hundreds of blogs this way, but it would make a for a very boring way to make money online especially as you are lucky to have an autoblog that is 100% automated rank well for over a year, so you have to keep replacing the banned ones! Even a banned autoblog should make over 20 cents a day, so an absolute worst case scenario from an auto blog plan like this would be around $70 per domain per year. Less than $10 a year registration, $10 a year hosting and worse case scenario is $50 profit per domain per year. 1,000 autoblogs and you have $50,000 a year profit.
At 2 hours per domain working 8 hours a day you can build this sort of setup in well under a year. These are not pie in the sky numbers and is a worst case scenario for a person with few skills, but the right setup, many autoblogs will earn far more than $50 profit a year, so you can build an autoblog network that makes tens of thousands of dollars a year with far fewer than 1,000 domains, then there’s sub-domains that can make the setup cheaper, but makes it easier for search engines to find all autoblogs under a domain.
I’ve tested the above and it works today, but I have no interest in spending my days autoblogging that way (would make for a really boring life!).
If I were going to use autoblogs as a major part of my make money online strategy I’d do the following.
Set them up as above, but I’d keep the amount of scraped content to a minimum (wouldn’t post 100s of posts per day), a post or two per day per autoblog so I could keep an eye on what’s posted and go in later and edit the content and delete any posts I don’t like. Would also keep an eye on SERPs and further edit/optimise autoblogged content that are ranking so they become unique and won’t be banned long term. If a domain was doing particularly well I’d stop autoblogging and only add relatively unique content (not hard to rewrite affiliate content) so long term the domains though started as autoblogs become ‘normal’ sites.
A site a bit like UK Local and General Election Debate which started as a set of copied political party manifesto pledges (I manually copied them as there wasn’t usable RSS feeds) and when the site started to get popular I added unique search engine optimised posts that generated a lot more interest. In the 2010 UK general election that was one of the top UK political sites, it received so much traffic I had to upgrade dedicated servers three times and it still brought the fastest server the dedicated server company supplied to it’s knees on election day (estimate 1/4 million visitors in one day, lost a lot of log data because the server was running like it was under a DOS attack!).
This is not what I consider autoblogging per se (it’s not very automated), it’s finding ways to start sites off and when they start to rank well take them more seriously.
Is this the sort of make money from blogging techniques you advise in your Auto Blog Blueprint 3.0 Course? Would explain why you only have 140 ‘autoblogs’ which is low for a long term dedicated autoblogger who has their autoblogs on true auto pilot.
David
Yoast WordPress SEO Plugin Review
Blogging on Autopilot
I don’t really refer to it as auto blogging to my members anymore. Now I call it Blogging on auto or even Semi automatic blogging. I use a lot of unique content in my blogs and the only reason I have as many blogs as I do is from years of work.
I create blogs, test, see what works, build again, test, rinse, repeat. Google makes changes, I make more blogs to test, then make adjustments, move ahead.
This is all why I have now got my Auto Blog Blueprint Course on Version 3.0 after about 20 months now. Google changes, the web changes, and I change to adapt to these changes. I build for money and conversions. I do a tremendous about of niche research so I am building blogs which have a high probability of making me money. I strike out once and awhile, but for the most part I don’t anymore. I can see a profitable niche most of the time now without even seeing all the stats. I have been doing this so long now I can just see it.
I don’t do your standard auto blogging though and I laugh at most of the push button programs out there. My members are believers too. It doesn’t take long to see the system works. There is nothing magical about it. It is just a systematic approach to building profitable blogs that run on auto.
I actually tell my members that they should be able to make $5000 per month on auto with 20-25 blogs (niche dependent). The system was built more like running regular blogs with automation thrown in.
Mike
Yoast WordPress SEO Plugin Review
Blogging in Autopilot that is not Blogging or Autopilot
So Mike,
Do you care to explain the name of your product? Cause I´m really confuse now.
Mi definition of “autopilot” doesn´t involve “work on it in a day/week/monthly base”
Are you aware of the meaning o the word “Auto”?
Google Has a Vote
To setup your blogs on Auto, you need to establish a base that Google will recognize as solid Authoritative content when they are initially indexing your site. Google will classify your site and determine a lot about how they will categorize your site, etc., right from the beginning.
Setting up your SEO and linking structures right away will help create a base for the long term profitability of your Blog. Without it, you can go ahead and just post a ton of automated content with any of the Auto Blogging plugins that are out there, but in 2-3 months, your blog will get slapped by Google and you will be done.
2 years ago you could auto blog without a care in the world, now you have to be a little smarter because Google has gotten a whole lot smarter.
Success isn’t easy. If it was, everyone would be doing it. Telling people they have to work to make money always scares them because most people looking for success online are looking for a get rich quick scheme anyway and there are not too many of them left that actually work.
Mike
Yoast WordPress SEO Plugin Review
What is WordPress Autoblogging?
I’ve been making sites with automated content before I even knew WordPress existed (over 7 years). Started with Amazon affiliate sites that were true 100% automated using an Amazon store script. Took an hour or two to setup, add some links and pretty much forget about them (made some easy money from them for a few years).
About 5 years ago Google cracked down on thin affiliate sites and my thin affiliate sites were all seriously downgraded in Google (never liked that sort of site so only had 20 of them, let most of them expire).
Since then every year or so I’ll test out new ideas for true auto blogging mainly because I like testing things (auto blogging doesn’t excite me, so won’t get into it in a big way). I’ve tested all sorts of ideas that revolve around keeping thin affiliate footprints to an absolute minimum and no matter what you do, 100% autoblogging does not work long term.
When I say does not work I mean if you take one domain, add a real autoblog to it (where the content is ALL automated) and all you do to that domain is work on backlinks (difficult to automate decent backlinks) and basic maintenance (upgrading WordPress, plugins etc…) medium term that domain will be downgraded in Google. Best I’ve got out of an autoblogged domain before it’s downgraded is about 2 years (and counting), but most are downgraded well before the 2 year mark.
For those into autoblogging in a big way, creating hundreds of autoblogs having an autoblog that makes a profit for a year is a success, but it is a full time job replacing banned domains. So even if you develop a true autoblog strategy it’s not build 100 domains on autopilot and forget about them as the millions poor in, as they are banned they need replacing, new backlinks building etc…
As JP has touched on what you’ve talked about Mike is not autoblogging per se, it’s not automated or on autopilot. You may well use duplicated content, RSS feeds, affiliate data-feeds etc… but you are spending a significant amount of time manipulating that content manually so it’s not recognised as duplicate/thin content. I’ve got a site like that with over 10,000 visitors a day, it’s not and has never been an auto blog.
Nothing wrong with that, but it’s not autoblogging on autopilot, it’s not a setup and forget strategy (which is the definition of auto blog/autopilot). I’d call it making money online with blogs or even making money online with WordPress which it sounds like what your Auto Blog Blueprint Course is about.
BTW Mike I’ve build a WordPress SEO Plugin that achieves the equivalent of noindex (like you get with the popular WordPress SEO Plugins) but it doesn’t waste/delete link benefit, actually redirects the link benefit back to the home page. Will be releasing it for free in June. See Stallion WordPress SEO Plugin for details, hopefully those who are damaging their sites SEO using WordPress SEO Plugins like the Yoast SEO Plugin (awful SEO plugin because of the nofollow and noindex parts!!!) will switch to mine.
David
Yoast WordPress SEO Plugin Review
My system does allow the users to run their blogs on Autopilot and it is a true auto blogging system. It is the setup of each blog that is not.
Mike
Autoblogs are Banned by Google Long Term
In my experience and many others true autoblogs are banned by Google long term, you are lucky to have one last more than a year.
I don’t consider a site an autoblog if you’ve manually rewritten most of the content or a significant amount of the content is unique.
I’ve got sites with not completely unique content that are doing well, pretty easy to take non-copyright content and reorganise it so it’s not easily recognised as duplicate content: would take a manually review and even then if you add extra value not in the original it seems to be acceptable by Google (important not to infringe copyright). Not easy to automate this process though, so not an autoblog/autopilot solution to generating content (all my sites with that type of content have taken a fair amount of effort to rewrite/reorganise).
Even when you take a unique content site and start autoblogging, it will be penalised in Google long term.
I just can’t see how long term (long term would be 3+ years consistently) anyone can keep an autoblog/autopilot site pulling in reasonable amounts of traffic from Google.
Autoblog/autopiolt would generally mean a site that new content is added on a regular basis (at least hundreds of articles a year) with little to no input from the site owner. For example if you had a site with say 50 unique articles that was ranking OK, if you turn it into an autoblog on autopilot and say a year later it’s at 1,000 articles (950 automatically added, not unique) it’s not going to last long in Google (if it keeps it’s traffic for over a year you’ve done well IME).
Can your Auto Blog Blueprint Course take a 50 unique article site to 1,000 articles on autopilot and keep it ranked well in Google for 3+ years consistently (consistently would be if you took 10 such sites, 7 would still be ranked well 3+ years later)?
If you can’t achieve this you haven’t cracked autoblogging.
David
Yoast WordPress SEO Plugin Review
The Auto Blog Blueprint Works
Obviously you haven’t been listening to me. The answer is Yes. I have over 140 auto blogs and over 70 of those are over 3 years old and another 50 range in age from 8 months to 2 years old. I have around 20 I have made in the last 8 months, but I haven’t built a new auto blog in 2 months. Mainly because at $46,500 in April and closing in on the same figure for May, I would say I don’t really worry about it because most of them I haven’t touched in over a year outside of having my outsourcers run upgrades and clean ups.
I am on the 3rd iteration of the Auto Blog Blueprint in the last 20 months. I am pretty sure I am not just trying to get this figured out and I am not using unique content after the first 10 posts on each blog.
I rank #1 for thousands of keywords.
I even have 2 really crappy test sites that I haven’t done good SEO on or updated with decent content in over 18 months that are still ranking #1 for high competition keywords.
Look in Google at the Number #1 listing for “Harley Davidson Auctions” and “Nutritional Supplement Reviews” and you will find 2 crappy Auto Blogs sitting at number #1. They are mine. Hogwildauctions.com and NutritionalSupplementReviews.net.
These are just crappy test sites I don’t even care about and I am dominating. How do you think I am doing with sites that are actually built right?
Mike
Yoast WordPress SEO Plugin Review
Harley Davidson Auctions and Nutritional Supplement Reviews
The two SERPs examples “Harley Davidson Auctions” and “Nutritional Supplement Reviews” are not what I’d call hard SERPs, especially not for a home page SERP. They are long tail SERPs and so not good example SERPs to show autoblogs do well long term. Even downgraded autoblogs can generate traffic from long tail SERPs.
Looking through the top ten Google results shows:
Harley Davidson Auctions SERP, all ten results are for PR0 and PR1 pages. Only three of the pages are home page results. Not exactly a highly competitive SERP.
Nutritional Supplement Reviews SERP, most of the ten results are for PR2 and less pages. Seven of the pages are home page results, but only two of those appear to specifically targeting the Nutritional Supplement Reviews SERP on the home page. More competition than the Harley Davidson SERP, but not hard SERPs.
These are not hard SERPs with a lot of competition.
The results do suggest those two domains are not banned yet, difficult to say if they are downgraded you really have to look at overall traffic relative to the niche, how many pages indexed etc… relative to overall traffic.
The Harley Davidson domain was a dropped domain and looks like you backdated some of the posts to at least 2006. Looks like it’s around 2 years old (March 2009 maybe)?
The Nutritional Supplement Reviews domain is just over 2 years old.
I’d be much more interested to hear what sort of traffic these two domains pull in considering the Harley Davidson domain has over 1,200 pages indexed and the Nutritional Supplement Reviews domain has over 7,300 pages indexed. If these are well ranked domains they should gain quite a bit of traffic from all that indexed content? The Alexa rankings (which are far from accurate) suggest relatively low traffic numbers for so much indexed content.
Maybe we look on success in a different way. I’m comparing to what I’d expect from the same content if it were unique (not thin content). If you have a 7,000 page site and you’ve worked on backlinks etc… you might expect it to pull in a fair amount of traffic, actual amount is very much dependant on the niche etc… but if it’s under 100 visitors a day it’s probably downgraded in Google. I have a thin computer affiliate store that last month generated 3,000 unique visitors (4,200 visits according to Awstats). That wouldn’t be a bad traffic figure for a small site, but there’s 12,000 pages indexed in Google. It’s generating traffic from the sorts of SERPs you used as examples above. If a sites got thousands of pages of unique content it should be generating thousands of visits a day. Autoblogs have thousands of pages, but they tend not to generate thousands of visitors a day long term because Google downgrades them.
Just to confirm the money you make from your sites, it doesn’t include sales of your Auto Blog Blueprint Course right? Really irritating when Internet marketers show their earnings to sell a product and a lot of the money is from selling the product that’s supposed to make the purchaser the money.
David
Yoast WordPress SEO Plugin Review
You Need to Learn Niche Marketing
David,
I am sorry but you are way off base on quite a few points here. I had thought previously that you actually knew a little about SEO and Niche SEO Marketing, but it is obvious that you don’t. This is not a slam, but an observation made due to several glaring mistakes you have made in your comments above.
First off, you missed the point on listing those 2 sites entirely. Read my Comments again. These 2 sites are examples of Crap sites that I am not trying to make money with, nor do I do any SEO on them, nor do I actively build backlinks to them. They are test sites I randomly add different things to, but for the most part, neither site has had anything done to it for a very long time.
The point is, that even though these sites are complete and utter crap, they still rank #1 for their chosen Niches and this is the goal of every Auto Blogger. So if you chose to use my Auto Blog Blueprint 3.0 system instead of following the bad example of these sites, you could make a ton of money using the Long Tail Keywords these sites would spawn.
You said that these are long tail keyword sites that wouldn’t be good for Auto Blogs.
Why?
You said these are in Low and Medium Competition Niches.
Yep. Of course.
You have to understand Niche SEO Marketing to understand this and obviously you do not. With an Auto Blog you want a 2 or 3 keyword domain which is in a Medium to Low Competition Niche that also allows you to create even more Long Tail Keywords from it with the Titles and Contents of your Blog Posts that are automatically generated.
You said these are not good Auto Blog Domains. I say you are flat out crazy. I make over $500 per month from each of these blogs (from Ebay and Amazon, and some CJ.com) and I do nothing with them and they are crap. Imagine if I put even a little effort into them?
When picking a Niche for Auto Blogging, we want Keywords that are Marketable and allow us to publish a medium to large amount of content which uses the Primary and Related Keywords of the Domain. Why would we pick a high competition set of keywords when all we have to do is look at Low and Medium Competition Keywords which also get a median amount of traffic starting at around 900 to 1000 visitors per month and up. That way we can rank in the top 3 results for our chosen keywords and make money right away and in a lot of cases not even have to build many backlinks to succeed and profit. Going for a high competition niche set of keywords is just plain stupid if you want to be able to make a lot of money fast. Sure, you could work on 3-4 sites for several months with a lot of unique content, build a lot of backlinks, and maybe, just maybe you will squeeze out a high competition ranking and make some money, but why would you when you can dominate tons of low competition niches that can get you similar traffic and targeted profits. People who search long tail convert faster than any general single word browser.
It is called, “Work Smarter, not Harder!”
Another problem you have here is you actually use AWStats. Anyone who does Marketing knows that AWStats adds in all types of additional Bot visits which skew your results. For real stats you need to use tools like Clicky or Google Anaylytics which tell you the real story. If you are giving your visitors here to this site AWStats numbers to validate your success than you better take a second look. Good SEO might give you 5000 AWStats visitors a month, but most of those visits are going to be Bot visits from Search Engine Spiders and not real Visitors. This is SEO Marketing 101.
The profits I list here and elsewhere are strictly for my Auto Blogs and I am not adding in my Profits from the sales of the Auto Blog Blueprint, which are actually less than what I make with my Auto Blogs themselves.
I appreciate your Technical SEO knowledge here David, but you have a lot to learn about the actual application of that knowledge.
Mike
Yoast WordPress SEO Plugin Review
Downgrade of Sites
David,
I missed one point in my Comments above. You mentioned that Google will downgrade the sites I listed above after awhile because they are auto blogs. If you use the Wayback Machine, you would see that these Blogs actually have gained ranking. They are both a little more than 2 years old and within the last 6 months and AFTER the Google Farmer and Panda Updates, they actually gained in Ranking and are sitting at Number #1 for their Target Keywords.
Explain that?
Mike
Yoast WordPress SEO Plugin Review
Autoblog Blueprint Course Review the Measurement of SEO Success
You completely missed my point, I asked whether our views of SEO success are different for a reason, I’ve had similar discussions where I’ll be saying that’s not a good result because my measure of SEO success is different to whoever I was discussing SEO with. Your two example sites (and I appreciate they are not your best examples) don’t look like high traffic sites and your last comment seems to suggest I’m right if you are saying an autoblog like those tend to receive around 1,000 visitors a month long term.
If those domains tend to receive around 1,000 visitors a month they are not doing well in the search engines (1,000 visitors a month to a domain with so many indexed pages isn’t a lot of search engine traffic). Remember I am talking search engine optimization only, not conversions, if a site can convert 100 visitors a month into a reasonable amount of cash that’s a good site to own. I do own Google penalised sites that turn a profit.
1,000 visitors a month for a domain with 7,000 plus pages indexed is not doing well SEO wise, I would expect a lot more traffic if it wasn’t downgraded. This is the sort of traffic levels I’ve seen on my test autoblogs (remember I don’t build many autoblogs, not my thing) long term, but they are downgraded in Google (they should be doing much better). I’ve never said the autoblogs I’ve tested receive no traffic, I’ve stated in my autoblog tests long term they are all downgraded (downgraded is not the same as banned, banned would be no traffic from Google). A few thousand visitors a month (which I’m finding isn’t hard to achieve) to an autoblog domain with thousands of indexed pages is a downgraded autoblog in my experience (or a very low traffic niche : higher traffic niche autoblogs tend to be downgraded faster).
So it sounds like many of your autoblogs are downgraded relative to similar sites that aren’t autoblogs. That doesn’t mean you can’t make money from them, if you can convert 1,000 visitors a month to an autoblog and make $500 a month that’s a lot more money than I’ve made from similar levels of traffic on my downgraded autoblogs!
Example affiliate plant store that’s not downgraded yet, most of it’s SERPs are long tail (easy stuff), around 10,000 pages indexed, visitors over the past month almost 70,000, revenue from AdSense around $500, product sales around $750 (commission almost $100).
Example affiliate toy store that’s downgraded, all it’s SERPs are long tail (easy stuff), around 1,000 pages indexed, visitors over the past month ~1,000, revenue from AdSense around $20, product sales around $100 (commission ~$10).
Money wise rubbish to what you say you can make. I will add I don’t create affiliate sites to make money per se (they are not fully monetised, just AdSense and whatever affiliate the content covers), they are testing SEO autoblog concepts.
How much traffic do you think you get over your network of ~140 autoblogs a month to make over $40,000?
If you can on average make $500 on 1,000 visitors you’d only need about 80,000 visitors a month to make your $40,000. I get more traffic than that in two days, but don’t make anywhere near $40,000 from it. The domain you are on now receives around 10,000 visitors a month.
BTW going to move these comments to a new post about autoblogging when I get the time as most of it isn’t about WordPress SEO Plugins it’s related to your Auto Blog Blueprint Course.
David
Yoast WordPress SEO Plugin Review
when you quote Matt Cutts above, he said: outgoing links!
Yet you apply that to all links. Does the loss of pagerank flow occur even if I no-index no-follow internal links?
No Index, No Follow Internal Links? Why?
Why are you doing that? I could see this if you had mountains of internal links, but you need a quality “Follow” strategy for your Inner Links to funnel PR to the pages that mean the most to you on your site.
I can understand some things like category links, etc. But there are all kinds of tools out there to help you enhance inner linking. By using a standard No Index, No Follow methodology, you are actually hurting yourself unless your Home Page is the only page on your site you care about.
Mike
Yoast WordPress SEO Plugin Review
Google and Internal Links and Off Site Links
Outgoing links means any link off a page whether it is to an internal page or an external site (off site links).
Matt Cutt’s wasn’t specifying only off site links because when it comes to PR they are treated the same. Every link off a page whether to an internal page or another site takes 1 equal share of the PageRank (Matt Cutt’s called it PageRank points for simplicity).
If you have a page with 100 links, 50 off site links, 50 internal links, each link receives 1/100th of the PageRank or 1 of 100 PageRank points.
If all the off site links are nofollow the 50 internal links still receive 1/100th of the PageRank each, the 50/100ths of PageRank from the nofollow links is deleted (50% of the PageRank is lost). The same is true if the internal links are all nofollow and the off site links are followed links.
Basically you shouldn’t use nofollow on ANY links it deletes link benefit whether the link is internal or off site.
The Stallion SEO Theme removes almost all nofollow links from WordPress (Talian 05 comes very close as well): the only nofollow links it doesn’t remove are when a commenter adds a fully formed text link within the body of a comment (I delete them manually). The site you are on now uses Stallion 6 and there are ZERO nofollow links on this site. For example the link you added to your author name isn’t actually a link it’s a form button that looks like a text link, acts like a text links (only difference is you can’t right click it and open in new tab/window), but Google etc… doesn’t treat forms as links (no link benefit is passed or lost). All other so called WordPress SEO themes add a rel=”nofollow” attribute to author comment links (it’s part of WordPress core code) which passes no benefit to the authors site, but does delete link benefit.
If you use a WordPress theme other than Stallion 6 or Talian 5 you should delete all URLs added by your commenter’s unless you don’t mind having your link benefit wasted. If you use the Yoast WordPress SEO plugin do not use the nofollow features. I have a replacement plugin at Stallion WordPress SEO Plugin that can stop sections of a WordPress site being indexed in Google without deleting link benefit.
David
Yoast WordPress SEO Plugin Review
Wrong Again
Once again: No.
The amount of traffic I am talking about when picking a set of Primary Keywords for your Domain is what I am talking about. Not all the traffic. I might have to just give you access to my Auto Blog Blueprint Course for Free because the big picture eludes you because you have a very defined idea of what you believe is the right way to do this. While some of it may work, it is not the only way.
When building an Auto Blog, the first thing I tell my members is that SEO starts when picking you Niche. You can start off with success by picking a Niche set of “Primary Keywords” which are the Identity words for your Blog. You pick this niche based on the the Traffic these Primary Keywords get (my minimums for members are 900-1000 visits per month for the #1 position in Google for those Keywords). We then look at the level of competition in several ways and determine if when using Advanced SEO Techniques alone it is possible to Rank for these Search Terms (Primary Keywords). Then we also look at whether or not those Keywords (the Niche) has the potential for Profitability based on available Affiliate Programs and other factors. Then we move forward to buying our Domain. This is the edited for television version.
The basis for this is that even if you don’t or can’t rank #1 for the Primary Keywords, more than likely you will be able to get on Page #1 because we do use Backlink Building techniques and other Social Media Marketing techniques as well (mostly all automated). With an Auto Blog, it really does not matter. Why? Because we are looking at all the traffic you can gain from the Long Tail traffic your Blog Posts will get because after we Identify our Primary Keywords, we then develop a list of Related Keywords (LSI) from which our Blog Posts will be based on. We use a bunch of other plugins and techniques to take advantage of these Keywords.
The end result: Tons of traffic from multiple search terms with varying degrees of traffic and in the end, one Auto Blog can end up Ranking #1 for a couple hundred Long Tail Search Terms.
The thing you keep saying over and over through your Posts here is that each Blog needs to get thousands and thousands of searches each month to determine success. That is not even close to true. How can you spell success for a site based on traffic when in reality each Search Term in Google and other search engines receive different levels of traffic?
One of my more profitable Auto Blogs only receives approximately 900 visits per month, but the Niche it is focused on is a heavy Buyer Niche which sells Big Ticket items. My visitor to conversion ratio is about 15% and since I make $200 per sale, I average between $1500 and $3000 per month on that Blog alone. It only has 85 posts on it and I only have my auto settings to post to it once every 5 weeks. There are a lot of reasons for this, but mainly because it is a small niche and you need to throttle your Auto Posting accordingly and not just post away like an idiot.
Like I said before, work smarter, not harder.
By doing effective research, you can do this and make a lot of money. I have Auto Blogs which get over 15,000 visitors a month and over 20 Comments per day because I build my sites to look and feel like a Blog, not an Auto Blog.
And what is this 7000 pages indexed thing? I don’t mass post and I tell my members not to mass post. I have another example site I show my members (a unique content blog) which averages 4 posts per month, but because they are targeted and I build a nice amount of backlinks to the site, I make between $4000 and $5000 per month with that site (and no, this is not part of my Auto Blogging Profits stats). You only should post based on your Niche and the amount of available content for the niche. You find this out via always having a Private, No Index, No Follow Test Blog. By throttling how often you post based on content availablility, you keep your quality level high, you Keywords targeted, and your success rate higher.
You seem to have a predefined idea of what auto blogging is and spamming search engines worked a few years ago, it doesn’t anymore.
Once again, I know what downgraded means. I have actually had most of my sites move up in the ranks after Google cleaned things up here with Panda and Farmer. I have had numerous Members post #1 Ranking results for their blogs in my Member Only Forum and this is due to the Advanced SEO and other techniques we use. I have yet to have any Rankings downgraded but for 2 or 3 old junk blogs I had. I don’t think my Blogs would be sitting at #1 for their search terms if they were being downgraded. There is enough competition there that if they were, it would be blatantly obvious, don’t you think?
One last thing. I don’t use Adsense. I have it on a few blogs here and there, but mostly I don’t use it. Why? Targeting. You need ot do the targeting in your Monetization. Why let Google do that for you? They make more money from it then you do and the Adwords Partner gets all the Profits for the sale. As an Affiliate you make a lot more money.
You need to learn a lot about using SEO and Marketing together. What are 80,000 visits a month if you can’t convert the traffic into Profits? I could create a ton of Information style blogs and rake in tons of traffic too if that was my goal, but my goal is to make money.
Plus, you are using AWStats so your traffic numbers are way off anyways. You have been running around here quoting high traffic numbers and most of them are Bot visits. That is probably the number #1 reason why you think you get 70,000 visitors to a single site and it doesn’t convert as high as the traffic would suggest. I always look to get at least 2-3% Conversions on my traffic. if I don’t, then I try to change things up to help boost conversions. It is called Split Testing and yes, you can do it on Auto Blogs, but you actually need to use REAL stats to figure this out.
I keep stats on all my sites and I get a little over 750,000 visitors each month to all my sites. This is a baseline and it goes up and down based on the time of year. It is a 5000+ visitor per month average and each site is different based on the niche. Some do great, others do good, and some do average. It is the nature of Niche SEO Marketing. I don’t need 80,000 visitors a month to make over $40,000 each month because I don’t go after High Competition Niches.
I go after profits.
Mike
Yoast WordPress SEO Plugin Review
Search Engine Optimization and Monetizing Traffic
You still don’t get what I mean, if you listen you might make even more money and if I take your earnings on face value I might have something to learn from you about monetizing search engine traffic.
Either you aren’t SEO’ing your domains very well or they are downgraded (or most likely a combination). All because a domain is improving over time does not mean it isn’t carrying a Google penalty, I had a site drop from over 10,000 visitors a day to 2,000, it was a clear penalty, but most people would consider 2,000 visitors a day a successful site (I knew it should do better). Had that site never got it’s great rankings and always stayed around the 2,000 visitor a day mark I’d have not known for sure it was penalized. Based on what you’ve said I suspect many of your autoblogs are downgraded, and if you are making $40K from them a month you are very good at monetising them.
If I’m right there’s not a lot you can do about it (unless it’s only better SEO needed) since a penalized autoblog is highly unlikely to ever have it’s penalty lifted. You don’t hide the affiliate fingerprints like linking to affiliate sites in a very easy to spot way, so maybe you could keep new ones from being downgraded as fast.
You can’t be arguing you have 140 autoblogs and NONE of them have been downgraded? I don’t care how good you are at SEO, hiding thin affiliate content fingerprints, monetizing traffic autoblogs are hated by Google and out of 140 autoblogs some will be downgraded. If you do believe none of your 140 auto blogs are downgraded you are the only autoblogger I’ve talked to not to admit some of their autoblogs are carrying Google penalties.
The visitor numbers I state are accurate (they are estimates, but reasonably accurate).
I don’t only use Awstats for traffic number estimates, for starters I don’t think there’s a way to track multiple sites using Awstats so to get my traffic estimates just through Awstats I’d have to look at stats for 90ish domains and add them altogether manually! I don’t have the time for that.
Awstats doesn’t count bots in with the visitor numbers, an example:
According to Awstats one of my sites received this number of visitors etc… in May.
Unique visitors 47,822
Number of visits 60,872
Pages 123,377
Hits 835,837
Googlebot 92,438
Other bots about 2,000
This is a test autoblog that I started about 10 months ago BTW.
If I used a number from Awstats for traffic I’d be referring to Unique visitors only. So if I say my sites receive between 50,000 and 60,000 unique visitors a day I mean real visitors, not bots. Been doing this long enough to know the difference.
For a quick network estimate I look at AdSense impressions (running on most of my sites) and estimate traffic numbers from that and this estimate does match up with the Awstat figures. With AdSense impressions you know they have to be real visitors (javascript turned on) and with ad blocking software these days could be an under estimate.
Anyway, what really sucks from this conversation is it looks like my ninety odd sites (got around 100 domains with about 90 with sites on) receives around double the traffic your 140 sites receive, but you make several times more money from the traffic than I do (that sucks). Your sites on average receive over 5,000 visitors a month, mine about 16,000 (conservative estimate). I don’t even make all my sites to generate loads of traffic, got one on Roman Festivals, you can imagine how little traffic and money that gets
Hmm, number 1 in Google for Rome Festivals and that’s a SERP that could be monetised for travel and I haven’t (had the site years).
Basically if we both take this information on face value (sorry, but a lot of people into Internet marketing lie about their online earnings) I do far better gaining traffic from search engines (traffic per domain 3 times higher) and you do far better converting traffic to cash (that really sucks you get half my traffic and make more money, did I mention that sucks
).
I’ve said many times on my sites about making money online I suck at fully monetising my search engine traffic, I have domains that make no money (jokes site for example currently at around 7,000 visitors a day and makes ZERO money), making money per se doesn’t excite me, I find the challenge of figuring out how to generate lots of traffic from Google far more interesting than just making money (yes, I’m an idiot, but a happy idiot
). I’ll have to take a look at your Auto Blog Blueprint Course when I have some free time see if there’s anything useful I might use.
To reiterate, either your domains aren’t SEO’d very well and/or the autoblogs are downgraded. When you’ve been doing search engine optimization as long as I have (10 years) you know when a site isn’t performing as well as it should and from the sounds of things yours aren’t. Most of my domains aren’t autoblogs or thin affiliate content (little risk of a Google penalty), relative to autoblogs my sites will have a fraction of the content. This means your network of 140 domains compared to my 90 odd domains will have many, many times more content pages indexed in Google (where I have a 50 page 100% unique content site, you have a 1,000+ page duplicate content autoblog). If your sites are reasonably well SEO’d with that amount of content you should be receiving several times more traffic than I do (should be millions of visitors a month). You can’t argue with the SEO logic, a site with 100 pages indexed relative to a site with 1,000 pages index, if everything else is equal the 1,000 page site should have more SERPs.
David
Yoast WordPress SEO Plugin Review
New Stallion Theme WPRobot 3 Autoblog Plugin Features
Mike if you are still following this post would like your opinion on an autoblog test site: http://www.dvd-video-store.info/
It’s running Stallion 6.1 (6.1 update due to be released soon) and WPRobot 3 Autoblog Plugin default setup (setup a few basic campaigns, made no template changes, so pretty much out the box WPRobot 3).
Everything on the site is Stallion built in features except the Most Popular Posts widget (that’s a plugin) and the navigation links at the bottom (WP-PageNavi plugin) and a few plugins most from WordPress SEO Plugins : ©Feed SEO Version, Stallion WordPress SEO Plugin, SEO Related Posts, Akismet and WP Super Cache.
The 125px wide ads (can be set to other pixel sizes) on the menu are a new Stallion 6.1 feature, add up to 20 banner ads (they rotate) with the option to cloak affiliate links using the Stallion built in javascript/css cloaking code, meaning no wasted link benefit on affiliate banners.
You know how good WPRobot 3 is as an autoblog plugin, Stallion fixes the SEO and thin affiliate footprint mistakes. All nofollow links (including links within comments) generated through WPRobot 3 can be converted to javascript/css links, the Amazon buy now images can be changed and the location moved, take a look at http://www.dvd-video-store.info/518-the-case-for-christ-a-six-session-investigation-of-the-evidence-for-jesus-reviews for an example. See WPRobot 3 Autoblog Plugin Stallion SEO Features for more details about what Stallion 6.1 does with the WPRobot 3 content.
Only thin affiliate/autoblog footprint left from WPRobot 3 derived content is the actual text based content (that’s assuming the WPRobot 3 setup is thought out, renamed the wprobt3 plugin folder, save images to server). should mean search engines will find it that much harder to find WPRobot 3 autoblogs.
David
Yoast WordPress SEO Plugin Review
What you suck at is not monetization
I don’t mean this how its sounds but there’s no other way to put it.
What you don’t suck at is SEO and monetization, but what you do suck at is the aesthetics of theme design. The site at http://www.dvd-video-store.info/ is just plain fugly; no other word for it. All the other themes you have produced, to the human eye, all fugly too. And if your other sites are based on them, I guess their fugly too.
I don’t doubt your expertise one little bit, when it comes to SEO, but you really suck at the aesthetics of good visual design.
Did I mention you really suck theme design aesthetics?… 8^)
P.S. Yeah, I know beauty is in the eye of the beholder, and that results are more important than looks, but that’s a cop-out. Why can’t you have both? You maybe then might find you’re better at monetization.
Yoast WordPress SEO Plugin Review
WordPress Theme Design Aesthetics vs WordPress SEO Features
I can’t deny I’m not a web designer per se, I’ve not designed a WordPress theme look from scratch, Stallion is based on a popular WordPress theme which I took the general look of and added to the WordPress SEO ad theme framework (the SEO and ad code behind the scenes). So you are knocking the theme designer whose WordPress theme I used as inspiration, not me
In the Stallion 6.1 update I made code changes to make it easier to create new designs, which is the next step. In principle a lot of WordPress theme designs can be imported into Stallion 6.1 just adding a css file and relevant images (next stage : watch this space).
Although Stallion has 24 colour schemes they are based on the same general look, I’m currently looking for new ideas for the next set of Stallion designs. Been looking at Internet Marketers websites for design ideas and so far they all have bog standard designs generally along the lines of the Stallion Simple design with most of the interesting features being WordPress plugins** and a couple of unique images.
** I only use plugins and other code that doesn’t damage a sites SEO. For example there’s some really nice looking social network plugins that I’d like to use, BUT they use nofollow links that damage a sites SEO.
David
Yoast WordPress SEO Plugin Review
Not knocking anyone!
David,
I am not knocking you or the people who you took your original inspiration from, I am just trying to have you see my point of view. I would have, and would still, buy your theme, if it wasn’t so fugly. My immediate reaction, and it hasn’t changed over the months since I first saw it, is -- I would have to spend a too much of my time getting it to look nice (since you got it to play nice), but I can’t then spend that time on driving traffic -- which is what I want to do. And I am sure I am not alone.
Terence.
Yoast WordPress SEO Plugin Review
By the way I just noticed...
I just noticed this page has no meta description and also no meta keyword tags. Interestingly enough though I can see its on a WordPress 3.2.1 site.
Any particular reason why its carrying two different canonical URLs?
http://www.google-adsense-templates.co.uk/yoast-wordpress-seo-plugin-review.html
and
http://www.google-adsense-templates.co.uk/wordpress-theme-talian-with-adsense-and-seo-optimisation.html
Terence.
Yoast WordPress SEO Plugin Review
Forgot to add WordPress Code Tags Around Code!!!
Thanks for noticing the canonical URL feck up, I’d posted an example canonical URL code in the main Yoast WordPress SEO Plugin Review article and forgot to add the code tags!!
Should have looked like this in the article:
Missed the code tags which meant it rendered within the post as a working canonical URL (though it wasn’t in the head so probably ignored), fixed now. Will have to check I’ve not messed up any SERPs, doesn’t look like it since this article ranks well for Yoast WordPress SEO Plugin SERPs.
Wrote the Yoast WordPress SEO Plugin Review before Stallion 6.1 which meant like other WordPress themes when you add code you want to show as code and not render you have to convert some of the code into their respective character code (change < signs to their character code <) and I used to do the conversion after finishing a post (long post = forgot).
Stallion 6.1 includes functions to convert code within code tags into code as you see above so you don’t have to mess around with converting < signs.
WordPress version number
This is a theme site, people like you and I check the source code to see what version of WordPress a theme is running on. As a side note when I don’t see a WordPress generator output or an obvious indication of WordPress version (can get it from the RSS feed and sometimes it’s attached to loading js/css files) I check domain.com/readme.html file. Anyway, there’s a Stallion setting to disable the WordPress version number, it’s set to disable by default for security reasons for users who let their WordPress sites go out of date. Realistically though it’s not a very strong security feature, won’t stop hackers checking your site for a vulnerability. Just started testing BulletProof Security http://www.ait-pro.com/aitpro-blog/297/bulletproof-security-plugin-support/bulletproof-security-wordpress-plugin-support/ which improves WordPress security via .htaccess files.
Meta tags
Meta tags are also built into Stallion (some of the WordPress SEO plugins do meta tags better than Stallion), but as they have no ranking value (they don’t increase SERPs) and I’m rubbish at writing compelling ad copy for the meta description tag (no point having one if it doesn’t increase CTR from a Google SERP) I choose to let Google determine the meta description from the content/SERP. There’s no SEO value in having a meta keywords tag, if it was only me using Stallion I’d remove it completely.
There’s over 230 options in Stallion 6.1, heck of a lot of features and core WordPress functions can be turned on/off.
David
Yoast WordPress SEO Plugin Review
There is more to SEO than On Page/ On Site Factors
The big thing I think you get wrapped up in David is perfect On Site SEO. In my experience, the small details you are talking about make up a very small percentage of your actual ranking factors. Authority and Content will take precedence over coding issues or a few links with nofollow anyday.
I have numerous sites ranking well above their competitors because of a good combination of both Authority, Content, and on page/ on site SEO. It doesn’t have to be perfect. If it did, Google would end up having a lot of sites with crap content ranked number #1 ahead of sites with Great content because of this.
Consider the ranking factors and the power of each before worrying too much about a single plugin which uses nofollow. In the big scheme of things these are small factors which matter less (I am not saying they don’t matter at all) then what content and a strong External linking program will do for a site.
Just my 2 cents after seeing the exchange here.
Mike
Yoast WordPress SEO Plugin Review
Onsite WordPress SEO vs Off Site WordPress SEO
Of course there’s a lot more to SEO than getting things right on the site/page, in fact off site SEO factors are more important than onsite SEO factors.
If a site has no decent backlinks (nothing more important than aged backlinks), resulting in a fair amount of link benefit flowing through a site it doesn’t matter how great your onsite SEO is because it’s only going to rank for the easiest of long-tail SERPs. In comparison a site with awful onsite SEO, but lots of decent aged backlinks can rank high just because of the aged backlinks (aged backlinks results in an authority site).
Basically a strong backlink strategy can make up for what you loose by not fully SEOing everything onsite, but if you have a strong backlink strategy and fully SEO’d it’s better than just a strong backlinks strategy.
WordPress themes in general do not increase a sites backlinks, there are plugins that can help, for example I recommend the CopyFeed plugin, I’ve made an SEO version that’s free to download at WordPress SEO Plugins which adds links to your RSS feeds, when autobloggers use your feeds to create sites you gain free backlinks links.
Do a Google search for 6a1bca1906e697d83e6b6242198d3b22 and it shows sites that are copying the RSS feed from a jokes site of mine, that’s free backlinks, they are going to scrape my RSS feed anyway, now I get a handful of links for each post they scrape.
Even then the plugins that generate backlinks tend to be of low quality, for SEO success a lot of your time is going to be spent gaining backlinks, not SEOing content etc… that sort of free backlink isn’t going to get a site ranked high for hard SERPs. Might be OK on an autoblog with loads of content, all depends what you consider successful : a domain that costs under $50 a year to maintain etc… is a profitable domain if it makes $200 a year say.
Although a major feature of Stallion is protecting wasted link benefit by removing nofollow links and making it easy to cloak affiliate links etc.. (which for an autoblog is a must do to hide autoblog footprints). Stallion does a lot more than save link benefit.
Have you installed Stallion 6.1 on a test site Mike? If you haven’t you won’t have seen all the SEO and other features. There are currently over 230 options not including some of the plugin like features built into Stallion 6.1 (they aren’t all SEO options).
Download Stallion 6.1 zip file and use this temporary Stallion ID to activate : tempid3939487 (this ID will de-active at the end of September 2011).
Example of the built in Stallion SEO you won’t get with any other WordPress theme.
Do a Google search for
Autoblog Blueprint Course
Autoblog Blueprint Course Review
You will find one of my comments here in the top 10 for both SERPs.
I’m not targeting your Auto Blog Blueprint Course (this link BTW is cloaked using the Stallion link cloaking, perfect for affiliate links : wasted no link benefit on this link) SERPs via articles as an affiliate (if I was I’d write stand alone articles), yet because of the inbuilt SEO of Stallion I’m competing for some of your long-tail SERPs during a comment based conversation I’m enjoying. That’s thanks to a combination of WordPress plugins and code snippits I’ve pulled together to form the Stallion SEO theme.
I’ve given this comment a title “Onsite WordPress SEO vs Off Site WordPress SEO” a very long-tail SERP that this site currently doesn’t rank top 10 in Google for. There’s a good chance after the Stallion SEO Super Comments Page for this comment is indexed by Google (via the link bottom right on this comment) it will be number 1 for this phrase. This is almost free organic Google traffic, I’d be writing this comment anyway, but because it’s going to form a Stallion SEO Super Comment I’ve gone to a little bit more effort to give it an SEO’d title and a little SEO through the content. No other WordPress theme does anything similar to this.
Then there’s the new WPRobot 3 Autoblog Plugin Features added to Stallion 6.1, that should be right up your street. Stallion 6.1 hides the autoblog footprints associated with WPRobot 3 usage and SEO’d some of the content (cloaks affiliate links, saving link benefit). Do you use WPRobot 3, I’m sure you must be recommending it in your course, it’s the best autoblog plugin around?
Assuming you are working on backlinks, why would you not want your on site SEO to be as close to 100% SEO’d as possible so it fully utilizes all your hard earned link benefit? I just don’t get why you’d waste link benefit and not add more SEO when there’s a theme like Stallion that’s designed for Internet Marketers, autobloggers etc…
The only good reason I can think of is not SEOing everything results in making more money (I don’t understand why better SEO would = less money?). If that’s the case, fine, don’t fully SEO everything. I don’t understand why you wouldn’t want both (that’s what I’m aiming for)?
David
Yoast WordPress SEO Plugin Review
I Don't Disagree...
David,
I don’t disagree with you at all. I was only commenting on the fact that you seem to worry too much about SEO when making a site look good or adding functionality might take away from SEO, but in a lot of cases, functionality and Appearance go a long ways toward sales. Sales are the end result everyone wants.
I agree, if I can have a site with Perfect SEO and have a perfect Off Site SEO package as well, I would be one happy camper.
I might have to talk to you about getting this theme into my new project. The WP Robot integration is really a great feature, especially with the way Google is treating these sites now.
Mike
Yoast WordPress SEO Plugin Review
WordPress SEO Themes and Profit Focused Marketing Course
Yep I take the SEO side of WordPress seriously, SEO is my business and it doesn’t feel right not to get 100% SEO into a website. I’m very happy with the SEO aspects of Stallion now, I don’t think there’s much more to add SEO wise (maybe ability to manipulate title elements and meta description tags better, but they are minor issues and covered by plugins adequately). Now it’s time to focus on aesthetics and interesting features.
So what you are experiencing in the comments is my attempt to try to educate others to how I understand SEO. In some respects it’s frustrating, the majority of people who would benefit from using Stallion don’t understand enough about SEO to know they’d benefit!
When you have the webmaster forums etc… still advising SEO techniques that are long dead like using meta keywords tags and submitting sites to search engines for example (total waste of time) trying to explain the sidebar headings of my SEO themes for over 5 years have been SEO’d by NOT using H2/H3 headers that even today the vast majority if WordPress themes use as sidebar headings.
Or even though the title of the site (the home page link at the top using the blog name as anchor text) in the header area of a site running Stallion (all my SEO themes) looks the same size on every page, but it’s actually a H1 header on the home page, dated archives and the 404 error page, but on the rest of the site it’s within a span tag (no SEO value in a span tag, it’s SEO neutral) that’s styled to look the same size etc… as the H1 header.
The SEO benefit of this is SEO 101, you only use a H1 header for the SERPs you are targeting on THAT page, the home page is likely to be targeting the title of the site, but the categories and individual posts aren’t, their H1 header should be the name of the category, tag, search results, name of the post/page (which is the case on my SEO themes).
With most WordPress themes you’ll find the H1 header holds the home page link within the header (every page gets the same H1 header) and the title of categories, individual posts etc… use a H2 header. This is basic SEO 101 and was the first things I fixed in the WordPress themes I used when I started using WordPress over 5 years ago.
A WordPress SEO theme that doesn’t achieve these very basic SEO goals (very easy to do) are not WordPress SEO themes.
Now you all feel sorry for me because I’m so misunderstood
Profit Focused Marketing Course
Had a read of the comments on your new http://www.profit.fm site, sounds interesting, not enough info to understand exactly what you have planned.
Are you trying to pull everything together you need to run a successful WordPress site into one package? So rather than just covering autoblogging, everything.
That’s what I’m trying to achieve with Stallion to a degree (not covering absolutely EVERYTHING, that would be a massive project) with the Stallion theme the core that I add to with updates and free plugins (some built directly into Stallion, others recommended) and the best premium plugins for achieving specific things (like WpRobot 3 for autoblogging).
Definitely interested in what you are working on, great to have some feature requests I can add to Stallion in the future to work with what you have planned.
David
Yoast WordPress SEO Plugin Review
You're not misunderstood. You misunderstand!
David,
You tend to see everything like its a science and forget that there are humans involved; which makes it more of a black art. I guess I can see why you relate to the mathematical needs of the search engines (its easier), but don’t forget, humans have needs too.
What good is a website which uncannily draws in the traffic via the search engines, if when they get there, there first reaction is -- ugh! SEO without a welcoming, easily understood, clean, modern theme design is somewhat pointless, don’t you think? They both go hand in hand.
And I guess the majority of your customers are not developers, or they would create their own themes. So how many more customers would there be if you stopped designing the look and feel (and brought in an expert), and stuck to doing what you are expert in?
Just my two cents, but I think you would have a much greater success if Stallion Theme (horrible name too by the way -- what have horses got to do with it?), was designed to look as attractive is it works underneath.
Terence.
Yoast WordPress SEO Plugin Review
Stallion Theme Design vs Search Engine Optimization
You aren’t wrong about the Stallion design since if you don’t like it, you don’t like: it’s subjective, you can’t be wrong in what you like/don’t like
Others like the main Stallion design (the colours) which is based on Talian (the original Talian 1 was a very popular theme a few years ago), I have to admit when I first started working on the Talian colour scheme I didn’t like it, but it grew on me and it was the most popular design I sold on the site.
SEO wise Stallion is going to be very difficult to improve upon and any new SEO features are going to add minor SEO improvements: though I said this when I created Talian 5 and Stallion 6 has some significant SEO upgrades
In the Stallion 6.1 update I worked on layouts: the sidebar location Stallion 6 went from a double 200px wide layout only to covering all the basic layouts possible, other than adding sidebars within sidebars not much else I can improve there.
Worked on custom ad options: on top of widget locations strategically placed through out the theme allowing the addition of ads and other widgets almost anywhere there’s two easy to use custom ad widgets. I’m using both custom ad types on this site, they are the 125px by 125px ads and the large Stallion banner at the bottom of the right menu.
Also made a start on improving the aesthetic appeal of Stallion sites, added the TwentyEleven header system which you can see on my 45 Year Old Millionaire site. My version is better than the original, both SEO wise and user wise, with TwentyEleven and other themes based on TwentyEleven you are limited to the theme developers images and one more image you add. In Stallion there are image sets, on the site above there’s a money set (which will be released for free in Stallion 6.1.1 along with 5 other free sets) and custom slots for 10 of your own packages (up to 80 more images). Like with TwentyEleven you can associate an image with a post and have it show in the header. If you aren’t familiar with this TwentyEleven feature see Make Money Online Guide which also uses the money set of headers, but on the posts that review a World of Warcraft leveling guide like Wrath of the Lich King and Cataclysm WOW Leveling Guide Reviews 1-85 you see a custom World of Warcraft header image. Every post can have a unique header image set, really cool feature.
Added two image based navigation menus, one that’s used with a new thumbnail feature I added that gives you a featured post slider (haven’t had time to properly use it on my sites yet) and the other a navigation menu you can see at the top of http://www.dvd-video-store.info/ the Hot Post images which can be changed easily (that’s a test site, not had the time to use this on my important sites: want to improve this so can add categories as this would be perfect for category navigation, currently works with posts/pages only).
In the next update (Stallion 6.1.1) I’m concentrating mostly on the user experience. So far added two new colour schemes, these are not based on Stallion/Talian they are based on two popular themes Coraline and Delicate, Delicate is running on this site now and you can see Coraline at Make Money Online Guide. Basically you get the look of Coraline/Delicate with the features of Stallion and according to the WordPress theme repository Coraline and Delicate are two of the most popular themes. It’s not that hard to add a theme look as above, just about finding the time to make a CSS file and a few images.
In Stallion 6.1.1 working on a YouTube widget, this takes the YouTube videos from a YouTube feed and puts them on your sidebar. So if you have a YouTube channel and want the latest videos from it on your blog automatically, this will achieve it. Added a Google translation widget, this widget allows your visitors to change your content to another language via a drop down menu, I’ve associated this into the Google analytics code built into Stallion, so you can track language translations as well.
Also working on a better author box, got the code to allow users to add more things to their author page (your profile page). WordPress core has email, website, AIM and a few other options I don’t think anyone uses.
Can add
Twitter Username
Facebook Username
Google Buzz Username
LinkedIn Username
Flickr Username
Youtube Username
Just have to incorporate the code into the Stallion author box so you can link to those external sites above.
Been trying to add a tabbed widget area, but not doing well getting it to work, so might put that off for another day
So now I have the SEO pretty much done and dusted I’m working on the user experience.
David
Yoast WordPress SEO Plugin Review
Yoast WordPress SEO Plugin Review Update
The Yoast WordPress SEO Plugin has been updated since I wrote the review above, currently the WordPress SEO Plugin is in version 1.0.3. One of the features of the Stallion SEO Theme is a set of warnings when using the Yoast WordPress SEO Plugin with the SEO damaging settings (under Stallion Advanced SEO) and I was updating those warnings, some database options etc… have changed resulting in some warnings no longer working (will be updated in Stallion 6.1.1).
The plugin still has the same SEO mistakes for the most part, still noindexes important parts of a site and adds nofollow links which is so SEO damaging it’s use should be banned.
That being said did find one good SEO update under Indexation : Archive Settings, all three settings should be set to ON:
Disable the author archives
Disable the date-based archives
Disable the post format archives
for my sites and those who follow my SEO advise to the letter on what archives to use you won’t need these settings, but for those who have made the SEO mistake of using dated archives and author archives I strongly advise using these settings if you are a Yoast WordPress SEO Plugin user despite the SEO issues above. This will 301 redirect link benefit etc… from the dated archives to the home page. This can help recover the lost link benefit from the mistake of using dated archives.
As a side note the Stallion WordPress SEO Plugin can achieve the same result with canonical URLs.
David
Yoast WordPress SEO Plugin Review
Yoast WordPress SEO Plugin No Longer Uses Nofollow
It only took about 15 months from first writing this review, but the latest version of the Yoast WordPress SEO Plugin doesn’t add more nofollow links to a WordPress site.
Yeah
About bloody time, Joost de Valk (plugin author) argued nofollow wasn’t SEO damaging despite all the evidence and left the damaging nofollow features in his WordPress SEO plugin for at least a year damaging countless webmasters SERPs!
Better late than never I suppose, would have been better to admit being wrong in 2010 and update the WordPress SEO plugins code ASAP, but I guess that would have made him look bad.
I don’t understand people who don’t learn from others, I’m fecking awesome at SEO, but I’m not infallible, I’m sure I’m wrong about something SEO wise and if someone pointed that out to me (proved I was wrong) I’d thank them for improving my understanding of something very important to me (I do it all the time in other areas if my understanding). I guess it’s my science background, good scientists want their understanding to be challenged and expanded upon, it’s how we as a species move forward. Denying the truth because you don’t want to admit you are wrong holds back progress, the SEO plugin’s code has been wrong for over a year, if this was something important that’s a years potential progress lost.
The plugin still uses noindex to block sections you don’t want indexing, this still wastes link benefit, but it’s no where near as damaging as adding nofollow links. Now if he took the canonical code I’m using with the Stallion WordPress SEO Plugin which ONLY deals with conserving link benefit, Joast would have a WordPress SEO plugin that causes no SEO damage. I’m not that bothered about developing WordPress plugins (already have too much work with SEO clients and WordPress SEO themes!), I have no problem with a plugin developer using the canonical URL concept to improve a WordPress SEO plugin. You never know I might use/recommend it if it improved the Stallion SEO theme output.
David
Yoast WordPress SEO Plugin Review
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