The ad channels are tracked as custom placement ads and are showing impressions and clicks etc… so the new placement ad channel feature works with the old AdSense legacy code.

So when I release the new versions of the Talian theme much better Google AdSense ad channel tracking is available as an option.

David

I’ve setup two placement ad channels at http://www.45-year-old-millionaire.co.uk/ (both site wide).

The two custom ad channels are the left sidebar content ad unit and the main top floating content ad unit (both high CTR locations).

I’m using a mix of AdSense and Clickbank on the above site so not using all 6 available AdSense ad units (using 3 content and one link ad unit). The remaining ad units which are the bottom content ad unit (near the bottom of every page) and the link ad unit above the banner are being tracked by ‘normal’ custom ad channels.

I doubt advertisers are going to be that interested in link ad units (anyone know?) and the bottom content ad units have a really low CTR, so happy to track their performance over multiple domains at the same time. I’ll probably use this sort of setup on many of my sites, (add two placement content ad units, track the rest over my entire network) IMO those two content ad units are going to be the ones advertisers are willing to pay for.

If this works customers of Talian will be able to finally use custom ad channels to both track ad performance and allow advertisers to target their sites.

I definitely don’t charge enough money for my themes

David

Have worked out how to include 6 custom ad channels into my AdSense WordPress theme code.

This will mean all 6 AdSense ad locations within Talian will soon have the ability to track the performance of each individual ad unit.

Next step is testing if the old AdSense legacy code can use custom ad channels to track ad channels associated with ad placement (the ones you tick the box “Show this channel to advertisers as an ad placement” and add detailed information for potential advertisers).

Ad placement channels wasn’t around when Google AdSense used the original AdSense (legacy) code, so I can’t assume it will work. Looks like AdSense has kept everything backwards compatible, if a bit weird to use: under your AdSense control panel you can’t easily copy the channel ID number so to ‘grab it’ from AdSense you have to read it from the browser page and type it out manually!

David