Comment posted to AdSense Income by Template Creator.
AdSense can make a lot of money from one domain if that domain does well.
I’ve mentioned my politics site http://www.general-election-2010.co.uk/ a few times on my sites in a negative light regarding AdSense income.
AdSense is down for maintenance right now, so can’t give exact numbers, but the first 6 months I think the site made about £100 in total (it was really bad).
Yesterday it made over £100 (just one day from around 15K** impressions), day before 7p short of £100!
** I’ve got literature sites with 5K impressions that some days don’t break £5 a day! Bloody awful niche for AdSense.
Since the general election was called on the 6th April traffic has over doubled and because the political parties are scrambling for Internet advertising the AdSense incomes gone from negligible, to that’s not bad (up to £20 a day) to WOW breaking £100 in one day (first domain of mine that’s made £100 in a day, that’s over $150 a day).
I had my server die on the 7th for about 14 hours. My server was hacked on the 1st April (hacker got the root password, so really bad news, someone changed AdSense ids on my Classic Literature site, stole 30,000 ad impressions!!!!) and I think I didn’t get the problem sorted fast enough (I’m not a dedicated server expert, far from it) and the server crashed as I think more stuff was messed with. Got another dedicated server and despite my sites been down about 14 hours, the election site still made about £150 over the 2 problem days! If everything stays as is that site will make about £3,000 this month.
I started the site June last year and haven’t added that many backlinks (PR4 home page). The rankings are mostly a good domain name (small part of the equation), awesome SEO (using the Talian theme) and a moderate number of aged links: added enough links within 6 weeks of going live to hit PR4, so 10 months on the domains got enough aged links (links that have been live for over 9 months) to rank well (which is enough links to hit PR4).
This is not a site that from an SEO perspective was hard work. You’ve used the Talian theme so you’ll know as long as you use your keywords as the title of the posts the theme does the majority of the on page SEO work for you.
The hard part was managing the comments, though I could have been really hard on the moderation and still kept the same traffic, so this was a case of enjoying managing the site (got a tad obsessed with politics 
).
I’ve never built a site to make money from AdSense per se in the sense of “that niche will make money from AdSense, so I’ll create a site”.
I create sites because they seem a good idea at the time and if they make money, great, if not, oh well at least I have another great site. The general election site was like that, didn’t see it as a site that would make money, but it is now.
I’m concerned traffic will die after the election on May 6th. If it does I’ll probably target the site at other elections like the US one (or which ever comes next: I only really know about UK politics ).
Point is one site can make a lot of money.
David
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